Billy Can Dreamtime 96 competition Winner

Cheryl was one of 150 artists from all art genres selected Australia wide to submit an entry for the Dreamtime ’96 National Billy Can Art Competition. The entrants were each supplied with a billy can 18 cm in diameter and 18.5 cm high.

The competition was Australia wide and was sponsored by Qantas, the Australian Tourism Commission and Craft Australia. The competition was organised to coincide with Dreamtime ’96, the premier incentive trade show for overseas travel writers and travel specialists. All the delegates were to receive their invitations in billy cans decorated by imagery of the winner. Their billy can contained Anzac cookies a video and Aussie biily tea.

The announcement of the winner was to be in Sydney and the prize was an all expenses trip to UK by Qantas of course.

The design brief Cheryl sent in

Cheryl drew a design which showed the close link between art, life, culture, and country in Australia. She included festivals, music, dance, dreamtime, Horse racing , Ballooning, fireworks, and Australian icons.

She embroidered the design without the use of any aids on a tubular piece of fabric which was then shrunk onto the billy can.

All the 150 entrants were displayed at Sydney

Cheryl went to the award ceremony not expecting to win and win she did against 150 of Australias elite artists from all art genres. Her designs were used by Australian Tourism Commission as their major marketing image, and Cheryl went on to have an exhibition at Darling Harbour and as a result of her trip to UK she was invited back as a Guest Artist to the Chelsea Flower Show but that is another story.

Cheryl with her freehand machine embroidered “Billy Can”

Cheryl’s design was used as the major marketing tool overseas mainly the USA.

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